The challenge of capturing the essence of your creative work on a webpage is always going to be an uphill struggle. Interiors are three-dimensional and dynamic spaces. While video can help you to explore spaces, you’re still presenting this on a flat screen. This is why content marketing for interior designers is so important. Your content strategy is everything that users can find on your website, including text, images and video.
With AI and automation ravaging every corner of the creative industries, it’s essential to communicate why you are essential for the process. You have to make yourself truly irreplaceable. Interior designers need to showcase their work, while also telling you what it is that makes their work unique. (As if you didn’t have enough on your plate!)
Working with an interior design copywriter can help you to translate your vision for an online audience. It will also help you to get out of the habit of describing the features of what you offer and start thinking about how to sell these as benefits to the end user. When I start working with a new interior designer, this is how I get started…
Content marketing for interior designers: Tell a story
Brand storytelling is perfect for interior designers. You have a voice and a journey and a style that is uniquely your own and your visitors want to know more about it. By sharing your story, you can connect with visitors and allow them to make an assessment on whether you are the right choice for their needs.
We all have a story to tell, and sharing yours could help you to connect with your ideal customer. It also helps to humanise your practice and make the process less intimidating for those who might be new to the sector and unsure of what to expect.
Include strong visuals
Optimised images will do much of the heavy lifting of discovery. Don’t forget that tools like Google Lens are making it easier for individuals to track down styles they love, even without any information. This is an incredible opportunity for interior designers to share their content and get noticed in their sector.
I can also show you how to extract every penny of value from your content by making it work hard through content repurposing. Long videos become short content ideal for social media. Professional photography becomes the key image on your main landing pages. And written content can be chopped up to create engaging content for your email marketing list.
Appease the algorithm Gods
SEO might feel like a murky sector or something of a dark art, but it can certainly help you to connect with your ideal target customer. A lightweight SEO strategy doesn’t have to swallow your entire marketing budget. With my help, you can implement a cost-effective SEO plan that allows you to increase visibility and reach your ideal target audience.
This is all about targeting the right keywords and employing lean strategies, such as content marketing for interior designers.
Craft a strong CTA
Your interior design website might be there to offer a source of inspiration, but you cannot ignore one of the most important factors for your business – you’re trying to generate leads. Never lose sight of this fact when crafting your website design and copy.
Every section of the site should naturally lead the visitor on to their next action. This might be to further refine their journey and get closer to the service they are looking for. It might be to take action like getting in touch. At the very least, you should prompt them to keep in touch by joining your mailing list.
You’d be surprised how often website visitors don’t take action on a site because they simply don’t know what to do.
Vary the content type
After you have mastered presenting your main services, you can start to get a little more creative with your approach to content. Adding a blog to your website will enable you to flex your creativity and demonstrate what you can do.
An interior designer blog could become a visual scrapbook of your ideas and inspiration. You can share your thoughts on trends or engage in a bit of trend predicting. You can shout about your recent work, awards and other business milestones.
Keeping your blog updated can be a huge drain on your resources, which is where I come in. With my help, you can enjoy the SEO benefits of a regularly updated blog while also having content to share on social platforms. I can work with you to create a blog content calendar that aligns with your goals and long-term marketing objectives, without feeling inauthentic.
Ready to get started with interior design content marketing?
Get in touch today to discuss your content marketing strategy for your interior design business. I can help you to reach new audiences and communicate more effectively with your website visitors.
As a Manchester copywriter, I’m ideally placed to help interior design professionals throughout the UK. All work can be completed remotely, so you don’t have to worry about fitting another meeting into your schedule!
