CBD Copywriting

Compelling and compliant copywriting

You’ve just discovered your competitive advantage.

CBD marketing is the Wild West. For every good guy, there’s a dozen bad guys trying to make a quick buck. If you want your CBD company to stand the test of time and grow a dedicated following, you need to invest in compliant copywriting that converts.

CBD copywriting isn’t like any other industry. You have to be willing to speak to every customer directly, no matter where they are in the customer journey. You have to dispel the myths and sell the benefits in one fell swoop. Not all copywriters are up to the task.

Why hire a specialist CBD copywriter?

The customer journey for CBD products is not like other products. To succeed in this highly competitive field, you need to be able to educate your audience and offer value. Content marketing is one of the most effective ways to reach your audience.

Anyone can rehash information that is already out there. As a CBD user, I know what fellow CBD users are looking for. I also know what steps are in the journey from first discovery to convert.

If you’re looking for a flexible CBD content writer with a confident style, I encourage you to get in touch. I’m currently accepting new copywriting clients with an immediate start.

Working with me is simple. I don’t enrol you on a 15 step on-boarding programme. You don’t have to be added to my project management software. The world is complicated enough, I simplify things.

Top Reasons Your CBD Marketing Isn’t Working

You’re too focussed on sales. CBD is new to the market, so you have to be willing to educate your reader. Not everything should be a sales pitch, let them make up their own mind.

You’re not thinking about SEO. There’s little point in having a website if no one can find it. I offer added value by also optimising my CBD copywriting for search.

You don’t offer content for every stage in the customer journey. The seasoned user isn’t looking for the same content as the absolute novice. Make sure you’re paying attention to both.

You’re too reliant on one platform. Building your entire business on Instagram is a risky move. You need to build your business on a platform you own.

You’re not encouraging them to take the next step. Every interaction with a potential customer should lead them naturally to the next step. 


If you’re ready to stop marketing and start speaking directly to your customers, get in touch today. I can help you plan a CBD content marketing strategy that gets results.


No, I write for many different industries, but I really enjoy writing about CBD. As such, I have experience working within the MHRA guidelines.

I specialise in the following CBD marketing:

  • – Blogging
  • – Website content
  • – User guides
  • – Email newsletters
  • – Social media posts

If you’re interested in working with me, head to my contact page and fill in the form as best you can. I’ll be in touch shortly after to discuss a good time to talk about your CBD business.

About me

I’m a freelance writer and digital marketing specialist with experience writing for the CBD industry. I’m also a big fan of CBD products. I love helping small companies to connect with their target audience and drive value through content marketing campaigns.

Laura Howarth Freelance Writer