Legal Copywriting

The power of persuasive copywriting.

Cut out the jargon and speak directly to your target audience with legal copywriting that engages, educates and inspires action.

Legal copywriting is a necessary part of any law firm’s marketing strategy.

But it can be hard to find the time, or know where to start. You may not have the skillset, or you’re just too busy with other important tasks.

That’s where I come in. 

I provide legal copywriting services that are affordable and effective. I’m not a team of copywriters, so you’ll always know exactly who you’re working with. (No more meeting with the directors and then seeing your account passed to the junior executive.)

I can help your business grow by engaging, inspiring and educating your website visitors with compelling copy that inspires trust. Contact me today for more information on how I can help lighten the load.

“To produce content that you know is valuable to your customers, you need to understand the context of their journey. Try to understand where they are in the customer journey and how you can best serve their needs.”

From the blog: What we mean when we say “content is king”

Why should you hire a legal copywriter?

You’re busy, I get it. Time spent writing your website copy and keeping your blog updated is time that you aren’t focussing on billable tasks. And let’s face it, does anyone in your firm really want to be working on this?

Outsourcing your legal copywriting is simple and cost-effective. If you work with me, of course. I can’t speak for my competitors.

Crafting marketing copy for law firms is a unique skill. You have to understand the target audience and be able to explain complex concepts in simple terms. Your visitors want to know where they stand and how you can help them.

I can help you craft marketing copy that breaks down barriers, banishes legal jargon and makes your website accessible to anyone who might need your help. 

Top Reasons Your Law Copywriting Isn’t Working

  1. You write like a lawyer. Yes, your website content should be precise and accurate, but not at the expense of engagement and relevance. 
  2. Your content is too thin. Your website should be a valuable resource to visitors, so when they submit an enquiry your website has already answered 90% of their questions.
  3. You don’t know what people are searching for. Every copywriting task should start with keyword research so you’re able to match your visitors’ expectations. By optimising your website for search, you can enjoy a steady stream of organic search traffic every month.
  4. You don’t encourage visitors to act. If you don’t provide a compelling reason to act, you can expect your ideal customers to move on to the next search result.
  5. You aren’t building trust. You have to show that you are professional but personable, reliable and relatable. And this isn’t easy. I can help you walk this line.


No, I write for other industries too. In a previous job, I worked on SEO for multiple Manchester-based law firms. Since going freelance, I’ve provided ghostwriting services for law firms around the country. It’s a topic I really enjoy writing about, so I’m offering it as a specific service.

No, I studied English and Philosophy at The University of Southampton. 

I didn’t go to law school, but I have spent the last nine years as a professional copywriter. Oh, and the English degree helps! I know enough about the different practice areas to be able to write compelling website copy. I particularly enjoy writing about:

  • Immigration law
  • Family law
  • Dispute resolution
  • Employment law

I specialise in the following types of legal copywriting:

  • Blogging
  • Website content
  • Newsletters
  • Patient guides
  • Emails
  • Social media posts

So glad you asked! If you’re interested in working with me, head to my contact page and fill in the form as best you can. I’ll be in touch shortly after to discuss a good time to talk about your business.

About me

I’m a freelance writer and digital marketing specialist with extensive experience crafting copy for law firms. I love getting to know new law firms and showing my clients how to bring value to their clients through digital marketing and effective copywriting.

Laura Howarth Freelance Writer