Copywriting For Startups

Shout it from the rooftops.

Launching a startup? This isn’t the time to play it safe with your copywriting. You need powerful and effective copy that will engage your audience. That’s where I come in.

If you’re a startup owner, a team of one or a solopreneur, you have enough on your plate. You shouldn’t be worrying about your website content too. When it comes to copywriting for startups, you need words that will make an instant and lasting impact.

Finding your voice is only part of the struggle. You need to think about the customer journey. You need to know how and when to introduce new concepts. And you need to know how to educate your audience so they understand what you want to achieve.

This is where I come in. 

I can help create your website content from scratch, so you focus on launching your business.

“It doesn’t matter what you are trying to do online, content is essential for the user experience. Because content is the customer journey. From the words on your website that tell visitors what you do to the meta titles and descriptions that help people to find your website on search engines. It’s all content.” Read the full article.

Why should you hire a startup content writer?

All too often I see new startups go live with a bang average website. They assume their revolutionary new product or service will speak for itself. Their website is a technical marvel, but without powerful content, the user experience will inevitably fall flat.

With a background in tech journalism and web content writing, I know what is required to craft effective copywriting for startups. I can help you to define your voice and create a user experience that flows naturally. I can bring fresh eyes to your startup to make sure you aren’t missing any vital information.

Every startup is different. When introducing your product or service to the world for the first time, it’s vital you make an impact. By getting to the heart of what makes your startup tick, I can create web experiences that educate, inform, inspire and engage audiences.

Top reasons you need to invest in copywriting for your startup

  1. Find your voice. When you’re busy creating a new business, taking the time to define your online voice is a luxury most cannot afford.
  2. Educate your audience. You’re not in the business of reinventing the wheel. You need to find a way to get people excited about your launch using the power of words.
  3. Get fresh eyes on your site. Stop guessing and start getting the answers you need. I’ll help you refine the customer journey and fill in the gaps you may have overlooked.
  4. Educate the visitor. A good startup content writer can speak to your audience at every stage in the customer journey and make sure they can find the answers they are looking for.
  5. Get found on search engines. Copywriting for startups is about more than just the launch. It’s about creating a stable foundation that will help drive organic traffic to your website.


I have experience writing for a wide range of companies. In the past 6 months, I’ve written about finance, utilities, home improvement, technology, cosmetic dentistry, health supplements… the list goes on.

I take the time to get to know your company and industry so I can write with confidence and flair.

Absolutely! I’m happy to jump in at any stage of the content development process. Whether you just have a stack of post it notes with rough ideas, or a complete website that needs refreshing, I can help.

Of course. I can get involved from the initial development stages and create content that shapes the design.

I specialise in the following types of copywriting for startups…

  • Blogging
  • Website content
  • Explainer video scripts
  • Emails
  • Social media posts
If you’re interested in working with me, head to my contact page and fill in the form as best you can. I’ll be in touch shortly after to discuss a good time to talk about your startup.

About me

I’m a freelance writer and digital marketing specialist with extensive experience working with startups. I love getting to know new businesses and their founders to help them reach new audiences and bring value every step of the way.

Laura Howarth Freelance Writer