Website Bootcamp
Kick start your year with an intensive website bootcamp. Stop neglecting your website copywriting and start giving it the attention it deserves.
The bootcamp experience will put your website through its paces, allowing you to define your voice, review your website content and put your best foot forward in 2025 and beyond.
All signs point towards difficult conditions for 2025, which means it’s more important than ever to be able to do more with less. You might be thinking about cutting marketing budgets, or holding off on hiring that new marketing assistant.
There’s little sense in spending money on PPC advertising if you’re sending customers to a website that simply doesn’t inspire them to take action. With your website performing at its peak, you can achieve more with shoestring budgets.
With my help, you can quickly get your website in shape so you can be confident your business is putting its best foot forward in 2025.
Time for a Copy Glow-Up?
Let’s refresh your copy and make it unstoppable. Spots are filling fast – secure yours today!
Who is this for?
Anyone responsible for a business website that’s falling short of expectations:
- Maybe you threw it together quickly with the help of AI, and now it feels flat, lacking personality and cohesion.
- Or perhaps your site has grown over the years without a clear strategy, leaving it feeling like a patchwork Frankenstein’s Monster – disjointed and without a consistent brand voice.
- Or maybe you’re part of a busy startup team juggling too much, without the time or resources to focus on website copywriting.
No matter the reason, it’s time for a refresh. Let’s fix that!
What’s included?
The website bootcamp package offers more than just a review of your copywriting. It is a comprehensive service that will set your content strategy on the right track. It includes:
Review of your website strategy, including defining your target audience, your brand voice, and your key marketing objectives. We’ll also look at what your competitors are doing, so you can keep pace.
Recommendations for best-practice to ensure your website gets discovered by all the right people (AKA, SEO).
Review of the website structure, including recommendations for new pages to add, information you might have missed, or how to better define the customer journey.
Suggestions for improving cross-channel marketing strategy, including how to utilise your brand tone of voice across all communication channels. If you’re not currently using email or social media, I can offer recommendations on how to include these in your strategy.
Rewriting your website content to be more “you”. If you don’t have a defined brand voice, I’ll help you to find it. If you have one but aren’t using it, I’ll make sure it’s applied correctly across your website content.
Reviewing your wider content strategy to help you plan a year of useful and evergreen content that will help improve your visibility in search.
My Process
Never done a website copywriting bootcamp before? That’s not a problem, I can guide you through it. Here’s what you can expect from my side…
Initial discovery call and questionnaire
A quick call to learn more about your business and what you would like to achieve with your website.
Website audit and strategy review
I’ll get to work analysing your website and benchmarking against your competitors. You’ll get a complete report of work I recommend.
Implementation of changes or rewrites
I’ll get to work implementing the changes I have recommended and you have approved. If you’re working with WordPress, Shopify or Wix, changes can be made directly to your website.
Final review and next steps for ongoing success
Pop the champers, your website is finally complete! Now it’s time to look at your wider marketing strategy and how you’re going to attract more visitors.
Frequently Asked Questions
How long will the website bootcamp take?
I typically schedule 3 days for the process, spread out over 1-2 weeks to allow time for feedback. Larger websites will require a greater time commitment.
How do I know if my website needs a rewrite?
Some things that could indicate your website needs some work include poor visitor engagement, a lack of website conversions and frequent reliance on customer service to answer questions. If your website is doing its job, it should help to guide the visitor through the customer journey and answer all of their questions along the way.
Do I need to provide input or materials?
Yes! Input is always welcome, and I’ll let you know if there are items I need in order to complete my job. Any existing materials like branding guidelines, analytics, or competitor insights can help guide the process.
Can you help with more than just copywriting?
Yes! The website bootcamp service is about more than just the words on the page. I also provide guidance on the best use of marketing to help engage with your website visitors. This could include guidance on introducing email marketing for lead generation, or how to integrate your social media activity with your wider marketing plans.
What if I’m not happy with the new copy?
Obviously your happiness is my top priority. I always include 2 rounds of revisions and multiple checkpoints to ensure that the copy aligns perfectly with your vision.
How much does website rewriting cost?
Costs vary depending on the size and complexity of your project. Reach out for a tailored quote based on your specific needs.
Will the rewrite impact my existing website structure?
Only if you want it to. I can offer suggestions and recommendations on the current structure and suggest updates to improve usability and flow alongside the new copy.
Hi, I'm Laura.
I’m a copywriter with over 12 years’ experience crafting compelling content that connects, inspires, and drives results. As the founder of Left Field, my mission is to help businesses communicate their value with clarity and confidence. Whether it’s a complete website overhaul or a single sales page, I specialise in writing copy that not only captures attention but also turns browsers into buyers.
