Web Content Writer
Creating compelling copy that converts.
Working with a professional website content writer can help you to connect with your audience and make sure you are giving them all of the information they need to make an informed decision.
The purpose of your website is to communicate a message – so what does yours say?
If you’ve never really given much thought to your website copy, there’s a good chance there is a disconnect between where you are and where you want to be. I’m here to save you from churning out bland AI copy that misses the mark, or settling for anything less than incredible.
Perhaps you’ve used AI to get your website online and now you’re realising that it doesn’t really effectively communicate what you are about. Or maybe your website copy hasn’t been touched since the site went live in 2012, and it no longer supports your business objectives.
Website copywriting should be engaging, informative and lead naturally to the next step. Without these essential components, you could be missing out on leads and conversions every month.
“Writing great content isn’t about stringing together the most complicated or quirky words. People hate that. Keep it simple and to the point.”
Read the full blog.
Why hire a specialist website content writer?
Whether you need a fresh pair of eyes on your existing website content, or if you’re launching a new brand from scratch and need help defining your voice – I can help. I can help you to define the optimal structure of your website, ensuring that the user journey flows with ease.
Your website content should evoke a reaction. If your current web content doesn’t inspire your customers to act, you have to wonder if it’s working for you? Professional website copywriting services can help to set your business apart from the competition.
Design can only communicate so much. You could have the most beautiful website in the world, but if the words on the page are awkward and laborious to read, your customers will quickly tune out.
I love getting to the heart of a business and finding out what makes their customers tick. Your web copy should be clear, concise, engaging and easy-to-follow. Without this, you may as well leave the “lorum ipsum” text supplied by the web developer.
Website content in the age of AI
You probably already know your website content needs to be optimised for SEO, but the conversation is now shifting towards AI and GEO. Writing for search engines and LLMs doesn’t have to mean bland or robotic copy – in fact, original and conversational copy can be highly effective for getting your website noticed.
The way we search is changing, with more and more people turning to generative AI for discovery and search. Search terms are longer, so exact match keywords are less relevant. This means they are no longer looking for a list of results; they want AI to make a decision for them.
So appearing on the first page of Google is no longer a flex. You now need to be well-recommended by AI. And good copywriting can help you to achieve this.
My Process: How Does a Web Content Writer Work?
It all starts with a discovery call to find out more about your business. I’ll dig deep to explore where you’ve been and where you dream of going.
I’ll then immerse myself in your industry, getting to know your customers and your competitors. I take the time to get to know your company so that every word is chosen with intention.
I then set about crafting your website content. I can either upload it directly to your CMS, share it in a CMS like Gather Content, or simply provide Google Docs files.
80% of my clients are happy to put the first draft live on their website, but I offer complimentary edits as part of my all-inclusive pricing.
Top Signs You Need a Website Copy Refresh
- You’re getting visitors but no conversions. If people are landing on your website and failing to take action, this can be a sign that you aren’t connecting with your audience.
- It doesn’t reflect your voice. If you feel awkward reading your content aloud, this is usually a sign that it isn’t a good reflection of your company voice.
- Your content is all facts and no emotion. It doesn’t matter if you work in the most niche B2B sector, you’re still trying to sell to other people. Don’t be afraid to use emotion in your website content.
- Your content is over-optimised. If you struggle to read your website content because of all the keyword stuffing, then guess what? Your visitors will struggle to read it too! (And keyword stuffing doesn’t even work anymore.)
- Your company is growing. If you wrote your website copy when you were a 1 person start up and now you’re a 50 strong team, chances are the website copy doesn’t reflect your current circumstances.
- You’ve been staring at it for so long, words no longer look like words. This is perhaps the most common reason companies hire me. If you need a fresh pair of eyes on your website content, I’m your girl.
FAQ
I’ve yet to come across a company I can’t help. I’ve worked on everything from manufacturing companies to construction companies. I’ve worked for personal trainers and utility companies. I’m always up for the challenge.
If you’re interested in working with me, head to my contact page and fill in the form. I’ll be in touch shortly after to discuss a good time to talk about your website content.
About me
I’ve been a web content writer for 12 years and have worked with companies of all shapes and sizes. Personal trainers, travel agents, energy comparison websites – they’ve all trusted me to give them a voice.
