Arts & Culture Copywriter
Copywriting that connects.
Make your marketing budget go further with cost-effective arts and culture copywriting from an expert. Connect with your audiences and increase community engagement with copywriting that converts.
Looking for an engaging arts and culture copywriter with a finger on the pulse? That’s where I come in. The right arts and culture copywriter can help you to connect with your ideal target audience and engage in meaningful ways. Without this essential audience dialogue, we’re just shouting into the void.
Finding the right words to capture arts and culture is about more than just an intimidating vocabulary. Rather than alienate audiences, I prefer to address their needs with inclusive and engaging copy that everyone can relate to.
If you’re an arts organisation, theatre group, independent cinema or arts publication looking for better representation in your copywriting, I can help.
I can help with everything from refreshing your website copy to creating engaging email campaigns to connect with audiences.
“As an author or journalist, there are so many benefits to optimising your website and your articles. Even just getting your website ranking at #1 for your own name can be a huge step in the right direction. If you’re an author or journalist in a specific niche, you can start to look at more keywords that will bring all the right people to your website.”
Why hire a freelance arts and culture copywriter?
Hiring a full-time marketing professional isn’t on the cards for most arts organisations. Rather than taking on the financial pressure of a full-time employee, you can enjoy all the benefits of a marketing and copywriting expert without the associated cost.
You could also hire a general copywriter and cross your fingers and hope for the best. But wouldn’t it be better to work with someone on the same page?
As the former Events Editor for The Skinny Northwest, I started my career covering the music, comedy, theatre, art and clubs scene in Manchester and Liverpool. It was my job to know everything happening in the arts and culture sector throughout the northwest of England.
While I no longer compile the listings pages for a leading arts and culture magazine, my personal interest in cinema, art and theatre keeps me engaged with the sector.
Top reasons your arts and culture copywriting isn't working for you
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You haven’t found your voice. Your content may be failing to capture the unique tone and personality of the arts and culture sector, making it feel generic and disconnected from your audience.
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You’re afraid to delve into the context. Without thorough research into the specific cultural context or artistic field, your copy may lack depth and accuracy, diminishing its credibility and impact.
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You’re not telling a story. Effective arts and culture copywriting relies on compelling narratives. If your writing lacks a clear and engaging story, it won’t resonate with readers.
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You don’t know your audience. If you’re not tailoring your content to a specific audience, it may be too broad or irrelevant, leading to a lack of engagement and interest.
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You’re missing out on the basics. Even the most beautifully written copy needs strong calls to action. If your writing doesn’t guide the reader towards a next step, such as attending an event or exploring more of your work, it won’t drive desired outcomes.
FAQ
No I cover lots of different industries, I just happen to have a personal interest in the arts and culture sector.
I specialise in the following types of copywriting for the arts and culture sectors:
- Blogging
- Website content
- Event programmes
- Email campaigns
If you’re interested in working with me, head to my contact page and fill in the form as best you can. I’ll be in touch shortly after to discuss a good time to talk about your project.
About me
I’m a freelance writer and digital marketing specialist with a passion for the arts and culture sector. I love helping arts organisations to connect with their audience, find their voice, and improve engagement.
