Dental copywriting
This is copywriting with bite.
Learn how to get patients to flock through your doors every single month. Even if they’re busy, nervous or scared. It all starts with persuasive copywriting.
Dental copywriting needs to be accurate and scientific, but also accessible and friendly. The right dental copywriter can help to connect with your audience, educate them, entertain them and encourage them to put their oral health first.
As a practice owner, you have to focus on patient care, but you’re also running a business. You don’t have the time to be writing your company blog or sending newsletters.
This is where I come in.
I can help with everything from refreshing your website content to sharing timely updates on social media.
“Dentistry offers an interesting challenge from a marketing perspective. On the surface, it doesn’t seem like an industry well-suited to likes and shares via social media. But if we delve deeper, we find that our patients are more than happy to share their dental experiences.”
Why should you hire a specialist dental copywriter?
If you had to get a tooth pulled, would you trust a car mechanic with a pair of pliers? Probably not. The same goes for your copywriting. You could trust any general copywriter to get the grammar right, but only someone with experience in the dental field will be able to make your copy sparkle.
Dental marketing is unique in that it covers so many demographics. Understanding how to build trust at every stage of the patient journey for so many different demographics doesn’t happen overnight. It takes years of learning about dental practices and what makes them tick.
Every dental practice is different, and I take the time to find out what makes yours unique. From understanding your most popular treatments, to exploring new avenues for growth, I put your dental practice at the heart of everything.
Popular Services
Effective content marketing for your dental practice starts here. Learn more about the most popular services I offer and how you can put them to work in your dental practice to help build trust and grow your patient base.
Website Copywriting
Effective website copy can make a powerful first impression on potential patients. I craft clear, engaging website copy that highlights your services, showcases your team, and communicates your unique approach to patient care. From homepage to service pages, each section is written with your target audience in mind, helping to build trust and encourage new patient inquiries.
Patient Education Content
Patient education materials are essential for any dental practice. I create informative, easy-to-understand content that explains procedures, treatment options, and oral hygiene tips in a friendly, approachable way. These materials not only educate but also help ease patient anxiety, empowering them to make informed decisions about their dental health.
SEO Blog Writing
Consistent, optimized blog content boosts your website’s visibility and positions your practice as a trusted source in dental health. I write informative, SEO-friendly blog posts on topics such as oral health care, FAQs about procedures, and preventive tips. This content drives organic traffic to your website, helping to attract new patients and keep current ones engaged.
Top Reasons Your Dental Copywriting Isn’t Working
- You aren’t building trust. There are so many opportunities to build trust during the customer journey. Good copywriting can help you make the most of them.
- You try to speak to everyone at once. Taking the safe approach to dental copywriting is a great way to guarantee your audience tune out.
- You don’t know your audience. Sometimes, it’s as simple as not knowing who you are speaking to. By understanding your audience, your copywriting will have more impact.
- You’re too focused on sales. Yes, sales are important, but you should focus on giving your audience something of value before you go in for the sale.
- You’re not thinking local. You next patient lives around the corner, not across town. You need to think local in everything you do to grab their attention.
- You’re not using a call to action. This is the easiest way to shoot yourself in the foot. If you’ve captured their attention, give them an easy next step!
Frequently Asked Questions
Do you only write for dentists?
No, I write for other industries, but I have 8+ years of experience writing for dentists. I was an SEO account manager for a dental practice for almost two years. Since starting my freelance business, I have helped hundreds of dental practices and dental groups around the world to refine their marketing message and reach more patients.
How do you ensure the copy reflects my practice’s tone and values?
Before I start writing, I conduct a discovery session to understand your practice’s goals, values, and preferred tone. I also review any brand materials you provide. This allows me to create copy that feels authentic to your practice and builds trust with patients.
How do you make sure the copy aligns with my brand’s voice?
I start every project by getting to know your brand through a discovery session, reviewing any existing brand guidelines, and examining examples of the tone you want. This ensures that the copy sounds like “you” and aligns with your brand’s personality and values.
Do you have experience writing patient education materials?
Yes, I specialise in creating clear, compassionate, and informative patient education materials. From explaining dental procedures to promoting oral health habits, I write in a way that’s easy for patients to understand and helps them feel confident in their dental care.
Can you write content for my dental blog?
Absolutely! Blogging is a great way to educate patients, improve SEO, and showcase your expertise. I create informative, engaging blog posts on topics like oral health tips, dental procedures, and patient success stories.
How do I get started?
Getting started is simple! Contact me for a free consultation, and we’ll discuss your goals, target audience, and project scope. After that, I’ll provide a proposal, timeline, and next steps for moving forward.
About me
I’m a freelance writer and digital marketing specialist with extensive experience in the dental industry. I love getting to know new dental practices and teaching dentists how to bring value to their patients through digital marketing and effective copywriting.
