The right words can inspire, motivate and drive even the most reluctant client to want to work out. Personal trainers, gyms and fitness studios can all benefit from SEO and content marketing.
Your website can make or break you. It’s the first thing your potential customer sees. And if they don’t like it, they will click away fast.
What if you could make your gym, personal trainer, or exercise business look even better with a fitness copywriter?
I’m a fitness enthusiast with a passion for helping small business owners to grow, increase their profits, future-proof their business and motivate their clients.
If you need help attracting new clients and converting them into lifelong customers, drop me an email today to see how I can help you too!
I know that if I want results in the gym, working with a professional will help me get there faster. I could read tutorials, figure out the equipment and risk injury on my own. Or, I can hire someone to plan my workouts, motivate me and keep me on track for success.
Copywriting is exactly the same. You can do this yourself, but if you want to free up time to work with clients instead of stressing about the words on your website, blog, social media and promo emails, it’s time to bring in the professionals.
I can help you speak directly to your ideal target customers and get discovered. A well-ranking website will generate new leads, month after month, making your business future-proof. No more chasing new sign-ups.
And through intelligent email marketing campaigns, you can reengage lapsed customers to get them moving again.
This is your blueprint to get ahead of the competition. Cost-effective content marketing will allow you to leverage your expertise and turn website visitors into loyal customers.
Craft engaging narratives that resonate with fitness enthusiasts and reflect your brand’s values and mission.
Write informative, engaging blog posts to improve SEO rankings, cover trending fitness topics, and position your brand as an industry expert.
Design and write high-converting sales pages for fitness programs, classes, and challenges. Also Develop downloadable guides.
Building your business on social media is a recipe for disaster. Organic reach is falling, so you have to work harder to get noticed. With your own website, you build it once and the leads keep coming.
There are so many opportunities to build trust during the customer journey. Working with the right fitness copywriter can help you make the most of them.
Reluctant gym-goers don’t speak the same language as performance athletes. Diversify your language and approach to make sure everyone feels included.
Sometimes, it’s as simple as not knowing who you are speaking to. By understanding your audience, your copywriting will have more impact.
Yes, sales are important, but you should focus on giving your audience something of value before you go in for the sale.
This is the easiest way to shoot yourself in the foot. If you’ve captured their attention, give them an easy next step!
No, I write for many different industries, but I find that the days go faster when I’m working on projects I’m passionate about. I love working with personal trainers, gyms and fitness studios because of the passion they bring to their business.
I work with a wide range of fitness brands, including personal trainers, gyms, wellness studios, fitness influencers, nutrition brands, and e-commerce stores that sell fitness products. If your business promotes health, wellness, or fitness, I’m here to help!
I start every project by getting to know your brand through a discovery session, reviewing any existing brand guidelines, and examining examples of the tone you want. This ensures that the copy sounds like “you” and aligns with your brand’s personality and values.
Project timelines vary depending on the scope. Website copy typically takes about 1-2 weeks, while blog posts and social media content can be delivered in as little as a few days. I’ll provide a clear timeline once we discuss your needs.
I focus on highlighting the product’s benefits, features, and unique selling points, creating descriptions that speak directly to your audience’s needs. I make sure each description is persuasive, SEO-friendly, and aligned with your brand’s voice.
Getting started is simple! Contact me for a free consultation, and we’ll discuss your goals, target audience, and project scope. After that, I’ll provide a proposal, timeline, and next steps for moving forward.
I’m a freelance writer and digital marketing specialist with extensive experience in the health, wellness and fitness industry. I love getting to know small business owners and teaching them how to deliver value to their clients through digital marketing and effective copywriting.
© 2024 Laura Howarth