funeral copywriter

Changing the conversation around death.

Connecting with your audience when you’re the last person the want to speak to is always a challenge. I craft supportive and sympathetic content that guides grieving individuals with consideration and care.

If you operate in the funeral sector, you’ve likely struggled to find copywriters willing to work on your content. Fear of death and unfamiliarity with the subject matter will leave some copywriters unwilling to touch the sector. But not me.

I can help you to craft sympathetic and supportive content that will guide individuals in their time of need. Tone is everything when it comes to funeral copywriting. And this doesn’t mean it has to be flat. It is certainly possible to

“Dentistry offers an interesting challenge from a marketing perspective. On the surface, it doesn’t seem like an industry well-suited to likes and shares via social media. But if we delve deeper, we find that our patients are more than happy to share their dental experiences.”

Read the full article on Dentistry IQ

Content marketing for the funeral sector

The funeral sector presents some unique challenges from a marketing perspective. I can help you to overcome these challenges with the following marketing materials:

You need a simple to use website that clearly outlines your process. With the right content signposting, you can help to pre-qualify clients before they even get in touch.
Content marketing helps to provide insightful information that can help at every stage in the grieving process. Through effective content marketing, you can provide an invaluable service that helps to boost your online profile.
Social media might be a scary realm for you, but it could help you to engage with your customers in spaces where they actually spend their time.
Email marketing can support your business objectives by helping to engage with parties interested in your services.

Need help with your funeral sector marketing?

Get in touch for a quote today!

Let's get started!

Why should you hire a specialist funeral copywriter?

Hiring a freelance copywriter will give you access to a wealth of information and insight, without the pressure of hiring a full-time employee.

I help my clients with a wide range of demands, including updating website content, developing an SEO-driven content marketing strategy, and creating email marketing campaigns to sell their services.

A strong content marketing campaign will put your marketing plans on autopilot, allowing you to achieve your objectives and get your content in front of the right audiences.

Not all freelance copywriters feel comfortable or competent talking about death and grieving. I have extensive experience writing about the grieving process and saying goodbye.

I have written about traditional funeral services including cremation and burial, alongside modern methods including aquamation and eco burials. I write about death, grief, memorials, funeral services and more.

Top Reasons Your Funeral Copywriting Isn’t Working

Lack of Emotional Connection – Funeral copywriting needs to resonate deeply with your audience, who are likely grieving. If your copy feels detached, generic, or overly formal, it misses the emotional weight that people seek when planning a memorial service. Make sure your messaging speaks directly to the heart, offering empathy and support, rather than just listing services.
Failure to Highlight the Unique Aspects of the Service – Every funeral service is unique, and your copy should reflect this. Generic wording that doesn’t differentiate the service or venue can make it feel like there’s no personal touch. Whether it’s a beautiful setting, special arrangements, or a customized experience, your copy should emphasize what makes your services stand out.
Using Jargon or Overcomplicating the Message – Funeral services involve a lot of terminology that may be unfamiliar to those going through the process. Overuse of jargon or complex language can alienate potential clients. Your copy should be clear, simple, and compassionate, making it easy for families to understand their options without feeling overwhelmed.
Neglecting SEO and Online Presence – In today’s digital age, most people search for funeral services online. If your copy isn’t optimized for search engines, potential clients may never find you. Be sure your website and content are optimized with relevant keywords, making it easier for people to find your services when they need them most.
Not Addressing Pain Points Directly – Funeral copywriting that doesn’t directly address the specific concerns or pain points of grieving families can come off as tone-deaf. Whether it’s the overwhelming nature of funeral planning, the cost, or the desire for a meaningful tribute, your copy should offer solutions and relief, showing that you understand the difficulties of the process and are here to help.

FAQ

HOW DO I START WORKING WITH YOU?

If you’re interested in working with me, head to my contact page and fill in the form as best you can. I’ll be in touch shortly after to discuss a good time to talk about your business.

About me

I’m a freelance writer and digital marketing specialist with extensive experience writing for a wide range of sectors.. I love getting to know new companies and teaching business owners how to bring value to their customers through digital marketing and effective copywriting.