You already have their trust. Now it’s time to deliver the message they want at the time that is right for them. Email marketing often delivers the highest ROI of any marketing channel, but so many businesses aren’t using it to its fullest potential.
Good email marketing is about more than just pushing another promotion that tanks your profit margin. It’s about delivering the right message, at the right time, to the right people. So if you’re currently sending a single email to the whole list every month and wondering why you aren’t seeing the results you would like, I can help.
Email marketing is all about testing, testing, testing. It’s about asking deep questions about what your audience really wants from you, what you promised when they signed up, and how their needs might evolve. So you need an email marketer who is eternally curious about what makes people tick.
Your email marketing list is often the end of the funnel and the result of hard work across other marketing channels, whether that is paid ads or social media marketing. You’ve grown your list, and now it’s time to engage them. It’s about extracting every last bit of value from your email marketing list, nurturing warm leads and upselling existing customers.
I typically help companies with oversized ambition. They know where they want to be, but their current team doesn’t have the time to bring this vision to life. Email marketing is often a sidelined aspect of their marketing strategy.
Sometimes they are collecting emails and doing nothing with them. Or they’re sending sporadic email communications to a list that is in desperate need of a clean up.
Working with me is a cost effective way to maximise your results from email marketing. My strategic approach is not only about creativity in communications, but also about data-driven decision making. I prioritise curiosity and ongoing learning through a process of asking questions and continuous testing and smart segmentation.
I have experience with most common email marketing platforms, including Mailchimp, Campaign Monitor and MailerLite. I’m also quick to get to grips with new platforms.
This all depends on your goals. The best thing about working with a freelancer is that you only pay for productive time, so there are fewer risks than you would face with hiring a full-time employee to manage email marketing. Most clients ask for around 2-4 days per month to manage email marketing.
Yes, alongside email marketing, I can also help with lead magnet generation, including creating landing pages and gated content assets to help grow your list. I can also help create highly effective automated journeys to help onboard subscribers.
I recommend getting in touch and sharing a few details about your project. From there, we’ll arrange a discovery call, decide on a time allocation per month, and then we can get started.
I’m a freelance copywriter and email marketing manager with nearly 15 years of experience under my belt. I work with small companies and digital marketing agencies to deliver cost-effective marketing support without the overheads. I offer integrated digital marketing solutions that combine website copywriting, marketing copywriting and email marketing support. I’m based in Manchester, UK, but work with clients all over the world.
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