As the CBD industry continues to grow, more and more companies are entering the market. This means that there is a lot of competition for customers, and it’s becoming increasingly important for businesses to have effective marketing strategies.
One of the most important elements of any marketing strategy is high-quality content. In this blog post, we will discuss some tips for writing copy that will help your CBD company stand out from the competition!
Can anyone write about CBD?
No, not just anyone. The copywriter needs to be well-versed in the topic of CBD in order to write effective content for a CBD company. This means that they should have a good understanding of what CBD is and how it works. They should also be familiar with the various types of CBD products that are available on the market and how they are used by different customer types.
The CBD industry is still in its infancy, and education is an important part of any company’s business plan. An important aspect of writing copy for a CBD company is making sure that the content is educational. This means that it should provide accurate and up-to-date information about CBD, its uses, and its benefits. It should also dispel any myths or misinformation that may be circulating about the compound.
What makes a good CBD copywriter?
A good CBD copywriter is someone who is able to write compelling and persuasive content that will convince readers to take action. They should also be able to do this in a way that is respectful of the reader’s time and intelligence. In other words, they should avoid using “clickbait” tactics or making false promises about the results that can land the company in hot water.
For example, did you know you are not allowed to make medical claims about CBD? And you can’t link to medical sources as a way to back up your claims? The actual rules around CBD marketing are incredibly nuanced and subject to change, so it’s important that your CBD copywriter knows and appreciates how important this is.
When it comes to writing copy for a CBD company, the most important thing is to be accurate, informative, and respectful of your reader’s time and intelligence. If you can do this, you will be well on your way to creating content that will help your business stand out from the competition!
What should CBD copywriters be aware of?
CBD copywriters should be aware of the ever-changing landscape of CBD marketing. They should also have a keen understanding of the different types of CBD products available on the market and how they are used by various customer types. CBD copywriting needs to be educational and accurate, without being dull. It needs to be highly scientific but also completely accessible. It also needs to speak directly to the right customer segments.
The customer looking for CBD for arthritis pain is not the same as the one looking for post-workout CBD balm. They might reach for the same product, but they have different motivations, goals and concerns. A good copywriter is able to tap into this motivation, show how a product will allow them to reach their goals, and dispel their concerns.
In order to be a successful CBD copywriter, you need to have a deep understanding of the product, the customer, and the ever-changing landscape of CBD marketing. You also need to be committed to learning new things about the product every day as the research expands and product development continues.